A step-by-step guide on creating Instagram ads for business, to engage and attract users on this popular social network! What was once a trendy iOS-only app has risen and made its way to the social media marketing hall of fame. As the popularity of Instagram continues to rise, with around more than 400 million users, businesses and marketers are leveraging …
Happy Friday everyone!
Punny Pixels – A series of clever visual #puns that’ll make you smile. Happy #Friday everyone! Punny Pixels is a fun series of visual puns by Singapore-based ad creatives Eunice Ng and Nandini Trivedi. The art-copy duo’s love for clever puns, wordplay and graphic illustrations resulted in this witty, ever-growing collection that’s gained quite a following on Instagram. Here are …
Getting your online marketing strategy right
Getting your online marketing strategy right is an ongoing challenge for most businesses regardless of size. So we asked website expert Mark Tull, Owner at Website Essentials TM a few key questions about what to think about when building an online marketing campaign. 1. What are some of the key components in making sure your website is built properly so …
The Rise of Sustainable Marketing
Jennifer White – Business review Canada As public concern for a greener world continues to strengthen, companies can no longer afford to ignore the significance of its impact on the marketplace. Implementing a sustainability plan and marketing these efforts to the public has quickly become a must-have piece to the strategy puzzle. In general, consumers prefer to support corporations that …
Sustainability Marketing Needs ‘Here’s How’ Not ‘Just Say No’
John Friedman – Huffington ost Telling customers what they can’t have will send them elsewhere. Earn their trust and educate them to promote sustainable purchasing. In the 1980s, the Advertising Council attempted to empower people — mostly young people — to ‘Just Say No’ (to Drugs). While the effectiveness of the campaign is questioned today, it is often cited as …
our most powerful marketing tool? Your sustainability story
Suzanne Shelton Thursday, October 17, 2013 We’re going to keep hammering this home for a while because it’s important: Green consumers are not “green consumers.” They are “the most desirable consumers.” • They’re 24 percent of the population. • They’re opinion leaders and early adopters. • They shop more frequently than the overall population. • They’re more brand loyal than …
Marketing can drive the major shift we need for sustainable business
When it comes to tackling the world’s most pressing environmental and social challenges, leading thinkers believe that a major shift in business is indispensable. Yet many believe that progress has stalled. Who can be surprised? Are things really going to change in a corporate universe where $600bn (£370bn) a year is spent convincing people to keep consuming? Where the rising …
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